Style Resume Saito Hisao #06

One day, after I had been working at the company for a while, my boss decided to quit. Shortly before that, he and someone from Marubeni asked me to find and buy about 100 pairs of pants that were comfortable to wear and had nice details. When I asked them about it, I found out that they were going to send the pants to FARAH in the US. The company they started was FARAH JAPAN, and I was supposed to go there a year later, but I wasn't very interested in American synthetic pants, so I decided to stay with the company. After all, I was wearing Italian suits from CERUTTI and French shoes.

Because I was dressed like that, when I went to Isetan or Seibu to discuss business, they would ask me, "Why are you at this company, Saito-san?" Because there was a big gap between the products I was planning and what I was wearing. So one day, they said to me, "I want to see the modern pants you propose, Saito-san." I was a bit cocky, so I thought, "What do you buyers know? Are you confident that you can sell?" But I decided to give it a try anyway.

After hearing this, I used Teijin's brand name and materials to create pants for young people, and they quickly sold about 100,000 pairs. This experience gave me the misconception that "I can make anything that sells," and I made a new proposal to the company, saying, "Let's make outerwear."