Style Resume. Shimazu Yoshiyuki #9

2025.8.20

Text： Kenichi Aono

Edit： Suzuki Yusuke

Whether it's fashion, music, or sports, there is a style that only each person can express in any genre. "Style is Everything." That's right, someone once said that style is everything. "Style Resume" is a series of interviews with adults who, as the name suggests, have style. Updated every Monday, Wednesday, and Friday, the 12th installment traces the life of Shimazu Yoshiyuki, who works as a stylist and creative director.

9 13

09. Planning my next project while working at Do! Family.

At first, I worked in product management at Do! Family, but before long, I got involved in a variety of things. One day, I was wearing a pair of peg-top jeans from CLOSED, which have a tartan pattern when you roll up the cuffs, and they asked me to lend them to them as a sample. The products I made based on that were huge sellers, contributing to the company's overall sales (laughs). I also worked in the store on my own initiative and did a variety of other things, and it seems the president liked what I was doing and had high hopes for me.

One day, the company president approached me and asked if I would like to take on the role of landlord of an apartment that he was renting as a warehouse and was looking for a caretaker. I would be living in a room of about 4 tatami mats, but the idea of no rent was appealing, so I accepted. I even received bonuses from time to time, which allowed me to save money. At the time, I was working at Do! Family, working as a live-in caretaker, and also working a part-time job at night. All the while, I was planning my next project: going to Europe. Every day, I would look at a globe and make plans.

At that time, I became obsessed with a shop in Harajuku called Paper Moon, which sold 1950s vintage items. It was a lovely store, with items neatly arranged on top of Louis Vuitton trunks. It was also here that I first saw Giorgio Armani. The owners were very kind to me.

This diary, with 365 pages (365 days), was produced by Do! Family every year and distributed to customers. The specifications and binding are very elaborate, and this one is from 1980 and is dead stock owned by Shimazu.
This is the first page of AUGUST (August). The illustration is by Hiroshi Nagai, who is known for his jacket designs for Niagara Records and other publications.
In front of the Do! Family headquarters in 1980, holding her favorite Hunting World bag.
This is also from 1980, and she is wearing an Allegri trench coat from the time when Giorgio Armani was designing it.
A snapshot taken during a company trip to Hong Kong for the Do! Family.
The silk jacket was purchased from Charters in London, and the multi-border marine T-shirt underneath was purchased from Paper Moon. The pants were from Fiorucci, which was popular at the time. The bag was a sample of an airline novelty item given to everyone on the Do! Family company trip to Hong Kong.
The Do! Family bag was created at the time by sampling the airline's novelty items.
This is a Margaret Howell bag that I purchased shortly after Beams F opened, and was assisted by Hirofumi Kurino, who was a store clerk at the time.
This Hawaiian shirt was purchased shortly after Hollywood Ranch Market moved to Daikanyama in 1979.

Profile

Yoshiyuki Shimazu (stylist and creative director)

Born in Kumamoto Prefecture in 1959, he is a Kyushu man. He moved to Paris in 1981 and began working as a stylist. He has moved freely between various fields, including magazines, advertising, musicians, and shows, and is currently the creative director of F is For Fender, an apparel brand by guitar manufacturer Fender.

Instagram @shimazuyoshiyuki