What is unfashion? Keiji Kaneko Vol.03 The paradox of the royal road.

2026.1.8

Photo： Fu Kaneko

Text： Keiji Kaneko

Edit： Yosuke Ishii

COLUMN FASHION

A way of dealing with clothes that isn't bound by trends or TPO. Kaneko Keiji, who doesn't follow trends but chooses clothes for his own reasons, has reached a state of mind known as "unfashion." It tells the story of a fashion lover who, after a time when cutting-edge clothing was his weapon of choice, now chooses only clothes that embody his individuality. In this third installment, we look at the sweatshirts and T-shirts from AURALEE x L'ESHOP.

Inside-out aesthetics.

Last time, I concluded that unfashion is a journey of self-discovery. Since then, I've been asking myself again in my closet, "Who am I?"

My gaze was drawn to the clothes I've been wearing for six years: a sweatshirt and a T-shirt made by AURALEE and LeShop.

At the time, we asked AURALEE designer Ryota Iwai to update our beloved classics. Vintage reverse weave and tough American-made T-shirts. We wanted him to express those rugged shapes and atmosphere with the finest materials that only AURALEE can offer. It was a luxurious request.