Whether it's fashion, music, or sports, there is a style that only each person can bring out in any genre. "Style is Everything." That's right, someone said that style is everything. "Style Resume" is a series of interviews with adults who literally have style. Updated every Monday, Wednesday, and Friday, the fourth installment traces the life story of Katsuyuki Yoshida, founder of Porter Classic.
7
13
7. I left everything I had built behind.
Originally, I was in charge of communicating with people outside the company in Yoshida, so I didn't really talk much with people inside the company. That was the same with my father in his later years. Looking back, I think that my role as an "external rep" was stupid, but it's also true that it led to work. At the time, no one in the company knew about that and no one appreciated it, but the things I created produced good results and ultimately became assets to the company.
I didn't think about who was famous among the people I worked with. So I didn't ask for introductions. I felt uncomfortable about that. I just worked with people who recognized my sensibilities and went in a natural flow. At that time, I helped my business partners when they were in trouble, and many of those people later became successful. There were quite a few cunning people among them, but that was also a kind of talent. Well, I thought that didn't have anything to do with me.
That's how I left everything I had created and the relationships I had built over the years and started Porter Classic from scratch. Looking back, I think resetting everything at this time was a good thing.
Profile
Katsuyuki Yoshida (CEO of Porter Classic)
Born in 1947, he was the first Japanese to be selected as a member of the New York Designers Collective in 1981. In 2007, he founded Porter Classic with his son, Reo Yoshida, and continues to create products that are "Made in Japan," such as sashiko culture.
HP: https://porterclassic.com/
Instagram: @porterclassic_official
