DRIVE QUEST - Exploring the appeal of cars with guests.
Vol.08 VOLVO EX30


After working as a press representative for a major select shop and an outdoor brand, she is now working as a freelance PR. She loves the outdoors so much that she goes hiking and camping whenever she has time. She is considering getting a driver's license. Her immediate goal is to drive a car and go outdoors.
Instagram:@chiaki_mitsui
Volvo will soon be celebrating its 100th anniversary. Since releasing its first car in 1927, the company has always placed safety first.
An especially big change came in 2019. This was the year that the manufacturer announced its first fully electric SUV. Since then, while maintaining the safety and robustness it had cultivated up until then, it has further accelerated its efforts toward environmental friendliness, a top priority in the automotive industry. Its goal is to achieve net-zero greenhouse gas emissions from all its operations by 2040. This is just the beginning. Looking at the EX30, it is hard not to feel that a new era is dawning for Volvo.
The person invited to sit in the passenger seat on this day was Chiaki Mitsui, a freelance PR professional active in a variety of industries. Chiaki doesn't actually have a driver's license, but she does like cars and often goes outdoors.
"I often go camping. About once or twice a month. I also go mountain climbing. I don't have a driver's license so I always end up sitting in the passenger seat, but I get rides from friends who are into the outdoors and we go to all kinds of places together. It's not because of this project, but I'd like to get my driver's license soon so I can go outdoors by myself."
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