Hip golf shop.
VOL.2 Jill & Laws (Hiroo, Tokyo)

I want to pay attention to how I dress even on the golf course. I feel like if I can raise my motivation even a little with my clothes, I'll be able to hit a good shot, and if I can add the fun of fashion to the fun of playing golf, I'm sure I'll love golf even more. If you're looking for golf wear that suits you, then this is the store to go to. The second store we'll introduce is "Jill & Lowe's." They have a lineup of items that you won't find anywhere else, but we're sure there are many people looking for them.

Chapter 03 | Shops for Golfers

Jill & Lowe's is perfectly located in Hiroo, an area with a concentration of high-quality apparel shops and restaurants. It is also highly trusted by golfers living in the area.

It's surprisingly hard to find simple, everyday golf wear.

Hiroo is a city where golf is so deeply rooted that there is even an area called Golf Street lined with golf shops. Jill & Rowe, which opened in 2022 in this area, mainly sells items that are different from traditional golf wear. The owner, Yun Hikaru, says:

"The clothes we select are simple and ordinary. Even if you think that most golf wear has a good design, there is no simple material, as it has a large design on the back or a logo or patch. Some people say that our selection is unique, but those who travel abroad often say that it is like the pro shops at local golf courses. With that in mind, we stock clothes with ordinary designs that are standard around the world."

The interior of the store is reminiscent of a golf course, making it easy to imagine what to wear while playing.

Looking around the store, there are indeed many ordinary items, that is, sophisticated and simple items. This means that it seems like it can be worn not only for golf but also for daily use. In fact, many people come to buy clothes to wear on the weekends, not just for golf, and they plan to increase the number of clothes that can be worn after taking a shower after a round.

"If there are 100 golfers, I would be happy if five of them respond to my clothes. I would like to offer golf wear for adults who don't want to be categorized. My selections are for people who want to satisfy themselves, rather than show off to others."

Upon entering the store, you will immediately see a row of bags, including Jones caddy bags and the shop's original Knee Deep bags.
Natural light pours into the store, creating an open feeling. There are many items for sale, so you'll want to take your time to examine them carefully.
For ladies, we have selected only stylish designs, and we have a wide lineup of items that can be worn not only on the golf course but also casually.

They handle eight brands. Most of them are foreign brands for which Jill & Lowe's is the official distributor. They visit the PGA Show, a comprehensive golf exhibition held in Florida every year, to meet new brands and build relationships of trust, which resulted in them being selected as the official distributor.

"We've reduced the number of brands since we first opened, and created a lineup that allows each brand to complement each other. We want customers to come here not just to find something good, but to find that everything is good."

The patterned items have a sophisticated and sophisticated look. There are no conspicuous logos, making them easy to wear on a daily basis.
There are many variations on the shoes available, so you can choose the color and material that best suits you.
Caps are essential when playing and can also be used to accentuate your outfit. There are a variety of brands available.
A head cover that can express your individuality. The head cover by Seamus Golf, made from Pendleton wool blanket, is a masterpiece that will make fashion lovers respond instantly.
Inside the store is Yoon's private oxygen capsule, decorated with the store's logo. If you're tired from work, come here for a rest.
This head cover was specially ordered from Junk Craig, and is based on the motif of a vintage ski uniform. The classic color scheme creates a unique presence.

"It's fine to have fun with different fashion styles in everyday life, but you don't need to worry about what to wear when you're playing golf. You can wear only white and navy blue this season, or decide on a uniform. If you dress simply, like Seve Ballesteros, but play flashy, you'll look great."

There aren't many golf wear items that are simple and ordinary, yet made of high-quality materials and with thoughtful details. If you're looking for a piece like that, Jill & Rowe is the place to go. With the items from this shop, you can achieve a casual and stylish golf style.

Five items recommended by the store owner

This design was specially ordered from Chicago head cover brand Junk Craig, which has a history of over 60 years and is a pioneer of handmade knit head covers. The combination of black, beige and red, inspired by vintage ski uniforms, is a calm color scheme that neutralizes the cuteness of the pompoms.

Junk Craig head cover From the left: ¥17,380, ¥18,920
A head cover brand from Oregon. Among the wide variety of designs available, this one is highly recommended, with a high-quality texture made from Harris Tweed fabric. The white leather on the top gives a sophisticated country style impression. It exudes a sense of luxury and will take your prized golf bag to the next level.

Seamus Golf head cover From top: ¥16,940, ¥14,960, ¥14,960
"I don't usually wear them, so I'll wear white leather shoes when I'm playing golf. I think it will look stylish just by matching my top and pants with navy blue and wearing white shoes," says Yoon. The white leather gives a clean impression and stands out against the green of the grass. While elegant, the upper and sole are completely waterproof.

Lambda golf shoes ¥59,400 each
The design is simple with only a small logo on the back of the collar. It goes well with any color of pants and is easy to wear. The fabric is highly absorbent and quick-drying, so it is comfortable to wear even when sweaty. The front and back hems are different lengths, so your waist won't show even when you bend over, and other details are also intricate.

Grayson polo shirt ¥19,800
A London-born golf brand that develops shoes, belts, and bags. It is produced in a factory in Portugal that undertakes luxury brands, so the sewing and quality are guaranteed. The colors and parts are used stylishly, and the design can be used for daily use as well as golf. You can wear it to and from work.

Royal Albatross golf shoes ¥59,400

Ask this person at "Jill & Lowe's"!

Yoon Kwang

For 17 years, he worked at one of Japan's leading select shops, where he was involved in dealing with overseas brands, launching new brands, and buying. In 2022, he opened "Jill & Rowe's". Using the discerning eye he developed in his previous job, he selects overseas brands and serves as an official distributor for several of them. When he goes on golf trips overseas, he enjoys other things besides golf with a broad perspective, such as beaches and wine.