Holly's Golf Market was founded in 2020 and reopened in 2022 at its current location, a little further away. The store is located in Minami-Aoyama 3-chome, an area lined with trendy shops. Located in a quiet corner of the town, the glass-fronted storefront is a landmark that seems to welcome all golfers.
Upon entering the store, you will find clothing, bags, shoes, caps, and more lined up in a small space. There is a wide lineup of men's and women's items, from popular international brands to up-and-coming domestic brands, and the selection criteria are very clear. The owner, Yasushi Horikawa, only picks out items that he himself would want to wear and thinks are interesting.